Getting Started With Webhooks
What webhooks are
Section titled “What webhooks are”Webhooks are how your CRM tells Playwise HQ about changes the moment they happen. When someone creates or updates a record in your CRM — an account, a deal, a contact — the CRM sends Playwise a notification, and Playwise updates the matching record automatically. No manual imports, no waiting for a scheduled sync.
How they get set up
Section titled “How they get set up”You don’t need to configure anything by hand. When you connect a CRM in Settings → Integrations, Playwise registers webhook subscriptions with your CRM for each record type you’ve chosen to sync. Salesforce works slightly differently — it streams changes through Salesforce’s own change-notification service — but the experience is the same: changes arrive in near real time.
How to tell it’s working
Section titled “How to tell it’s working”Open your integration and go to the Webhooks tab. You’ll see:
- A health indicator — healthy, degraded, or unhealthy.
- Your subscriptions and whether each is active.
- An event log showing recent events and today’s totals.
If you’ve just connected, seeing “No webhook events yet” is completely normal — events only appear once something changes in your CRM. Try creating or updating a record there and watch it arrive within a few moments.
Nothing arriving?
Section titled “Nothing arriving?”Work through these first steps:
- Check the Webhooks tab — is the toggle enabled, and are subscriptions listed as active?
- Use Check Subscription Status to confirm your CRM still has the subscriptions registered.
- Confirm the integration itself is connected — expired credentials stop events from being verified. See reconnecting your CRM.
- Remember that only the record types you enabled for sync will send events.
For anything beyond that, head to the troubleshooting guide.
Still stuck?
Section titled “Still stuck?”If events still aren’t arriving after these checks, contact support with your CRM platform and roughly when you connected it.

