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View and navigate a battlecard

A battlecard is your single view of everything you need to sell against a competitor. Open one before a competitive call and you can find the right positioning, objection response, or proof point in seconds.

  1. Go to your Dashboard.
  2. Search or filter to find the competitor, then click their battlecard.

The battlecard is split into tabs, so you can jump straight to what matters:

  • Overview — the essentials: market position, strengths, weaknesses, key industries and customers.
  • Win/Loss Themes — why deals against this competitor are won and lost.
  • Objection Handling — common objections and recommended responses.
  • Products — the competitor’s products and how they compare.
  • Field Insights — intel your team has contributed from the field.
  • Win Loss Analysis — a snapshot of won and lost reasons, plus recent deals.

Playwise HQ remembers the last tab you opened, so you land where you left off.

  • Anyone on your team can view battlecards. Edit, Version history, Archive, and Delete appear only for admins and editors.
  • Press Esc to close a battlecard and return to your list.