Competitor products are documented as part of each battlecard’s product portfolio in Playwise HQ. Each product entry captures the product name, a description, and lists of strengths and weaknesses — giving your sales team the detailed product-level intelligence they need for head-to-head competitive conversations.
You can add products to a battlecard at any time after it has been created, building out a competitor’s product portfolio as you learn more about their offerings. This is particularly useful when a competitor launches a new product, when you discover a product you were not previously aware of, or when you want to supplement AI-generated battlecard data with your own product research.
Key benefits
- Build a complete competitor product portfolio — Document every product a competitor offers so your team has a full picture of what they are up against.
- Capture product-level strengths and weaknesses — Go beyond company-level analysis to document what each individual product does well and where it falls short.
- Equip reps for specific competitive deals — When a deal involves a particular competitor product, reps can quickly find the relevant intelligence.
- Supplement AI-generated data — Add products that AI may have missed, or provide more detailed analysis based on your team’s first-hand experience.
Only users with an Admin or Editor role can add products to battlecards.
There are two ways to reach the product form, and they differ by role:
- Admins can click the “Edit Battlecard” button on the battlecard view page header, then navigate to the Products step. They can also use the “Add New Product” button on the Products tab.
- Editors can click the “Add New Product” button on the Products tab. The “Edit Battlecard” button in the header is only visible to Admins.
Both paths lead to the same product form on the Edit Competitor page.
Your subscription plan limits the number of products you can add per battlecard. If you reach the limit when adding a new product, a notification will appear explaining your current usage and offering an option to upgrade your plan. You can check your plan details in Settings > Subscription Management.
Your account administrator can configure which product fields are visible when creating or editing battlecards. The Product Name field is always visible and always required. The Description, Strengths, and Weaknesses fields may be hidden if your administrator has turned them off in the battlecard configuration.
If you expect to see a field that is not showing, contact your administrator to review the product field settings in Settings > Account Configuration > Battlecard Configuration. See How to Configure Battlecard Fields as an Admin for details.
Playwise HQ prevents duplicate product names within the same battlecard. The check is case-insensitive — for example, “Cloud Platform” and “cloud platform” are treated as the same name. If you try to add a product with a name that already exists on the battlecard, you will see a validation error.
There are two paths to reach the product form, depending on your role. Choose the path that applies to you.
This path is available to both Admin and Editor users.
- Log in to your Playwise HQ account and go to your Dashboard.
- Click on the competitor battlecard you want to add a product to. This opens the battlecard view page.
- Click the “Products” tab.
- In the top-right area of the Products tab, click the “Add New Product” button (with a plus icon).
- You will be navigated to the Edit Competitor page, directly on the Products step.
This path is available to Admin users only, as the “Edit Battlecard” button is only visible to Admins.
- Log in to your Playwise HQ account and go to your Dashboard.
- Click on the competitor battlecard you want to add a product to.
- On the battlecard view page, click the “Edit Battlecard” button (with a pencil icon) in the top-right area.
- You will be taken to the Edit Competitor page.
- In the progress bar at the top of the form, click the “Products” step label to jump directly to it.
- Alternatively, use the “Next” button to step through the form until you reach the Products step.
On the Products step, you will see an “Add Product” card with the following fields:
- Product Name (required) — Enter the competitor’s product name. Maximum 100 characters. For example: “TechGiant Cloud Platform”.
- Description (if configured) — Use the rich text editor to describe the product and its key capabilities. Maximum 5,000 characters. The placeholder reads: “Describe the product and its features…”
- Strengths (if configured) — Add the product’s strengths one per row. Click “Add Strength” (with a plus icon) to add another entry. Each strength can be up to 500 characters. The placeholder reads: “Enter a strength…”
- Weaknesses (if configured) — Add the product’s weaknesses one per row. Click “Add Weakness” (with a plus icon) to add another entry. Each weakness can be up to 500 characters. The placeholder reads: “Enter a weakness…”
To remove a strength or weakness entry, click the trash icon next to it. You must always have at least one row per field.
Once you have filled in the product details, you have several options:
- “Add Another Product” — Validates and saves the current product, then clears the form so you can add another product immediately. The saved product appears as a card above the form.
- “Clear Product” (with a reset icon) — Clears the current form without saving. This button only appears when you have entered data in the form.
- Continue without clicking either button — If this is your last or only product, you do not need to click “Add Another Product”. Any valid product data in the form will be included automatically when you save the battlecard in the next step.
To persist your new product(s) to the server:
- On the Products step (the final step of the form), click the “Save Changes” button in the bottom-right corner.
- Alternatively, on any earlier step, click the “Save & Exit” button to save all your changes and return to the battlecard view page.
- The button will display a loading spinner while the battlecard is being saved.
- On success, a green notification will confirm: “Competitor battlecard updated successfully” (Save Changes) or “Competitor battlecard saved successfully” (Save & Exit).
- You will be redirected to the battlecard view page, where the new product(s) will appear on the Products tab.
- A new version of the battlecard is created automatically.
