Playwise HQ’s AI-powered battlecard creation lets you generate comprehensive competitor profiles in minutes instead of hours. Simply enter a competitor’s company name and Playwise HQ’s AI will research the competitor, discover their products, and produce a fully populated battlecard complete with market positioning, strengths and weaknesses, objection handling, and win/loss themes.
You can choose between two AI modes depending on your needs:
Standard Mode — Uses AI general knowledge for fast, reliable results. Best for well-known companies where publicly available information is abundant.
Advanced Mode — Uses live web search to gather current data. Takes longer but provides more accurate, up-to-date intelligence — especially useful for lesser-known or fast-changing competitors.
Key benefits
Save hours of manual research — AI automatically gathers competitive intelligence and populates every section of your battlecard.
Discover competitor products automatically — Advanced mode identifies and analyses a competitor’s full product portfolio so you do not have to research each one individually.
Generate battlecards in bulk — Create up to 10 competitor battlecards in a single batch, letting you build out your competitive library quickly.
Get sales-ready content immediately — AI generates objection responses, win/loss themes, and talking points your team can use from day one.
Review and refine with full control — Every AI-generated battlecard can be edited after creation, so you always have the final say on accuracy and messaging.
What You Need to Know Before Creating a Battlecard with AI
Only users with an Admin or Editor role in Playwise HQ can create battlecards with AI. Users with the Viewer role cannot access the AI creation page and will be redirected to the Dashboard.
If you do not see the “Add Competitor” button or the “Create with AI” option, contact your account administrator to request the appropriate role.
Your subscription plan determines which AI modes are available to you:
Free plan — You can use Standard mode only. The Advanced mode toggle will be disabled, and clicking it will display an upgrade prompt.
Trial plan — You have access to both Standard and Advanced modes for the duration of your trial. A banner will display how many days remain in your trial.
Paid plan — You have full, unrestricted access to both Standard and Advanced modes.
Your account’s subscription plan also determines the maximum number of battlecards you can create and the maximum number of products per battlecard. If you reach a limit during AI generation, a notification will appear prompting you to upgrade.
For each competitor you want to create a battlecard for, fill in the following:
Company Name(required) — Enter the competitor’s official company or brand name (e.g., “Salesforce”).
Product Names(optional) — If you want the battlecard to focus on specific products, add them by clicking the “+” button next to the product field. Enter one product name per row (e.g., “Sales Cloud”). To remove a product, click the “-” button next to it.
If you leave the product names empty, the AI will automatically discover and include the competitor’s key products.
In Standard mode, the AI processes each competitor and generates the battlecard directly.
What you will see:
A progress bar showing how far along the generation is. If you submitted multiple competitors, you will see both an overall progress bar and a per-competitor progress bar.
Status messages that update in real time, such as:
“Researching competitors…”
“Researching individual products…”
“Compiling data for each battlecard…”
“Generating battlecard…”
“Battlecards ready…”
When generation is complete, a green checkmark will appear with the message “Battlecards Created Successfully!” along with a count of how many were created. You will be automatically redirected to your Dashboard after a few seconds.
If any competitors failed during generation, a summary will show which succeeded and which had issues. You can retry failed competitors later.
In Advanced mode, the AI first analyses the competitor and discovers their products, then asks you to confirm which products to include before creating the battlecard.
Phase 1 — AI Analysis
The modal will show two parallel progress bars:
Company Overview — The AI is researching the competitor’s profile, market position, strengths, and weaknesses.
Product Discovery — The AI is searching the web to identify the competitor’s product portfolio.
Status messages update in real time as the AI works through each stage.
Phase 2 — Product Selection
Once product discovery is complete, a product selection screen appears:
Each discovered product is displayed as a card showing:
Product name and a brief description
Importance level (Primary Product, Secondary Product, or Edge Product)
AI confidence score (e.g., “Confidence: Very High (92%)”)
A “Recommended” badge on products the AI is most confident about
Products with high AI confidence are pre-selected for you. You can adjust the selection by checking or unchecking individual products.
Use the “Select All” or “Deselect All” buttons to quickly adjust your selection.
Once you are satisfied with your selection, click “Confirm Selection” (or “Confirm & Next” if you are in a batch with more competitors to process).
Phase 3 — Battlecard Creation
After confirming your product selection, the AI creates the battlecard. You will see a brief loading state: “Saving battlecard for [company]…”
On success, a green checkmark appears with the message “Battlecard Created Successfully!”
If something goes wrong during AI generation, the modal will display an error message describing the issue. Common scenarios include:
Network or timeout errors — Click “Try Again” to retry the generation.
Rate limiting — If you have made too many requests in a short period, you may need to wait before trying again. The error message will indicate the cooldown period.
Partial batch failures — Some competitors may succeed while others fail. The modal summary shows which succeeded and which failed, and you can retry individual failures.
