Set up your company profile
Your company profile tells Playwise HQ what you sell — your products, their features, and a short overview of your business. It matters because every battlecard is framed against your products: accurate positioning, comparisons, and objection responses all lean on it. Playwise HQ can build the profile for you from your website in a couple of minutes.
What you’ll do
Section titled “What you’ll do”- Open Company Profile in Settings.
- Choose to build the profile with AI or create it manually.
- Let AI enrich your profile from your company domain — or fill it in yourself.
- Review and edit the products, features, and overview.
- Save, and add more products later whenever you need to.
Setting up with AI takes about 2–3 minutes. Nothing is saved to your account until you save, so you can review everything first.
Before you start
Section titled “Before you start”- You need the Admin or Editor role.
- Have your company’s website domain handy — Playwise HQ pre-fills it from your email address, but you can change it.
1. Open your company profile
Section titled “1. Open your company profile”In Playwise HQ, open Settings and select the Company Profile tab. If you don’t have a profile yet, you’ll see Create Your Company Profile with two options.
2. Choose how to build it
Section titled “2. Choose how to build it”- Use AI Enrichment — click Enrich with AI to have Playwise HQ gather your products and features from your website. Best for most teams.
- Create Manually — click Create Manually to add your company background, products, and features yourself in a guided, step-by-step form.
3. Enrich with AI
Section titled “3. Enrich with AI”- Playwise HQ shows the domain it pulled from your email. Check it’s right, and edit it if not.
- Click Enrich Company Profile to start.
- Watch the progress as it works through your Overview, Products, and Features. This usually takes under a minute.
Playwise HQ only uses public information from your website.
4. Review and edit
Section titled “4. Review and edit”When enrichment finishes, you’ll see the draft profile: a company overview, your products, and the feature categories and features under each. Read it over — an AI draft is a strong starting point, not the final word.
- To change anything, switch into edit mode and adjust the overview, product names and descriptions, categories, and features. You can add or remove items as you go.
- When it looks right, save the profile.
5. Add more products later
Section titled “5. Add more products later”Your saved profile lives on the Company Profile tab, split into a Company Overview card and a Products and Features card. To keep it current:
- Click Edit Profile to change the overview or edit products and features inline.
- Click Add Products with AI to search for and pull in new products, then pick which to keep — Playwise HQ flags each as new, existing, or a duplicate before you save.
- In edit mode, click Add Product to add one by hand.
Good to know
Section titled “Good to know”- The more accurate your products and features, the sharper your battlecards — it’s worth a few minutes to review the AI’s draft before saving.
- You can re-open and update your profile any time; changes flow through to how new and existing battlecards are framed.
- Only admins and editors can see and change the company profile — viewers can’t.

